Working Group with Scott Mealey

This work group continued on from the conversation last month about efficacy and persuasion by discussing "Enhancing the persuasive influence of entertainment-education events". Anat Gesser-Edelsburg and Arvind Singhal Critical Arts 27 (1) 2013. This was followed by a discussion led by CSAR associate director, Scott Mealey, engaging a debate around persuasive theory and audience conditions. Can a live event actually change a person's mind, or does it only reinforce (or intrench) previously held beliefs? 

Presented at the Helen Gardiner Phelan Playhouse.